WHILE PURSUING HIS BACHELOR’S DEGREE IN CONSTRUCTIONAL ENGINEERING, JAKOB SCHNEIDER WORKED PART-TIME—FIRST AT BERTONI, THEN AT HUGO BOSS—DRIVEN BY HIS ADMIRATION FOR SUITS AND MENSWEAR.
IT WAS DURING HIS TIME AT HUGO BOSS THAT HE GAINED THE MOST VALUABLE KNOWLEDGE AND SKILLSET. THROUGH EXTENSIVE TRAINING AND WORKING ALONGSIDE SEASONED PROFESSIONALS, HE EVENTUALLY BECAME THE SUIT SPECIALIST AT THE FLAGSHIP STORE ON KARL JOHAN.
YET, HE BEGAN TO NOTICE MANY FLAWS—IN FIT, IN STYLE, AND IN THE LIMITED VARIETY AVAILABLE.